Carphone Warehouse has unveiled its latest campaign, Super Mega Personalised, which features Leigh Francis's character Keith Lemon, and sees him promote the brand's new 'Pin Point' test, which aims to find the best phone deal for each individual.

He commented 'I hope Carphone Warehouse sending me on holiday to do an ad for them can change people's view of the establishment. It's not a warehouse filled with car phones, but a shop that has some revolutionary piece of tech called a Pin Point, which tells you what phone deal is best for you. Ad looks good anyway'.